In our 2008 SRI Survey, participants strongly indicated that they wanted us to focus on human trafficking as a priority SRI concern. During 2010, we achieved considerable success raising awareness with a letter writing and media campaign surrounding the World Cup soccer tournament, held from June 11 through July 11 in South Africa. In April, we sent a letter to eight major hotels with chains in South Africa that hosted visitors to the World Cup. The letter related our concerns about human trafficking and asked hotels to implement policies to prevent use of their facilities by traffickers. The letter attracted more than 300 signatories, including prominent religious groups, investment firms and individuals from around the world. Many CBIS participants responded to our invitation to become signatories and accounted for a large number of the religious organizations that signed the letter.
The 2008 SRI survey also showed that participants would like CBIS to find ways to oppose corporate involvement in pornography and in the distribution of pornography. Late in 2010, we initiated an outreach to five major media companies, asking that they cease pornography distribution and that they publicly disclose information about their pornography-related revenues and profits. Participants were able to support this effort as well by becoming signatories of our letters. While we consider all of our SRI work to be collaborative, participants have asked us to develop ways they can become more involved in our SRI initiatives. In 2010, we responded by creating the SRI Action Center, a section of the CBIS website that enables participants to directly contribute to campaigns. The SRI section of this Annual Report describes the SRI Action Center and many other 2010 SRI department efforts and achievements in greater detail.
We initiated an outreach to five major media companies, asking that they cease pornography distribution and publicly disclose information about their pornography-related revenues and profits.