Chicken of the Sea Announces Mobile Supply Chain Tracking Effort

The Shrimp Sustainable Supply Chain Task Force seeks to track the fish we eat from the ocean to the table, as part of their fight against human trafficking. Now Chicken of the Sea, owned by Thai Union, has announced steps to trace its own tuna supply chain. The company unveiled a new mobile initiative called Trace Your Product, that lets consumers scan one of its tuna cans and learn about its ingredients and source of origin. For more information, see “Chicken of the Sea reveals ethical seafood sources with searchable mobile site.”